Redefine the Norm ™ is our belief, its the foundation of everything we do. At its core, it means breaking with conventions, think creatively, push boundaries and creating unique experiences It's an invitation to reconsider the status quo and strive for innovation and creativity.
Working across a variety of disciplines, including art direction, concepting, graphic design, motion, webdesign and development, we work for brands who dare to take a different route.
Strategy
A strategy is the path your brand takes to make impact. The clearer the direction and the more effective the execution, the faster you build a strong brand. An effective strategy demands bold choices. At UNCOMMON, Redefine the Norm™ starts with the fundamentals. Together, we craft a brand strategy that’s solid and innovative, future-focused, and sets new standards. For a strategy to succeed, we translate complex societal, market, and internal influences into a clear vision. This becomes the foundation for all next steps, from positioning to brand storytelling.
Branding
Design isn’t just about aesthetics, it’s about creating an experience that the world will see and remember. With the brand strategy as our foundation, we dive into crafting a concept and design that captures the true essence of your brand.
Brand experience
Creating a memorable brand experience means connecting with the right audience, at the right time, in the right place, and in the right way. We bring your brand to life through visuals and motion, all rooted in strategic decisions and a well-crafted brand identity.
Digital experience
We specialize in developing corporate and campaign websites that not only inform visitors about your business and services but also enhance your brand’s recognition. A strong digital design is born from a clear brand strategy and identity. From concept to execution, we go above and beyond to showcase your brand online, telling its story in a way that captivates the right audiences. We strike the perfect balance between experience and functionality, building each site from a blank canvas in Webflow.
Not our words,
but theirs.
Answer on the most frequent questions
It really depends on a few factors, but to give you an idea: a new brand development typically runs a project timeline of 3+ weeks. Designing and building a corporate site? You’re looking at 8+ weeks. And for an e-commerce project, you’re heading into the 12+ week zone. If you’re after a sleek campaign page, we’re talking about 4 to 6 weeks. Remember, it all depends on things like content creation, photography, and more. Want the details? Hit up Sander—he’s got the scoop.
Whatever the project, we always kick off with a workshop alongside your team. We’ve got a solid format that lets us dive deep into your company, services, and products. If we’re diving into a branding project, expect a series of strategic sessions lined up. It’s all about understanding your world inside and out.
At UNCOMMON, we believe in multidisciplinary collaboration. Our projects bring together diverse expertise, ensuring every angle is covered. Each team has at least two visual developers, each with their own superpower—no-code engineering, motion design, integrations, custom development—you name it, we’ve got it in the mix.
Hell yeah. Why wouldn’t you? We build our sites in Webflow, which is super user-friendly. We could talk about it for hours, but instead, check out this page where we dive deeper into why we love Webflow
Absolutely. But here’s the deal—we only build when we’re leading the concept and design process. It’s all about keeping the vision aligned from start to finish.
At UNCOMMON, we’re all about four key disciplines: strategy, branding, brand experience, and digital experience. Whether you’re looking for a full-blown transformation or just need one of these areas, we’re here to push boundaries and make your brand pop. Want to dig deeper into our process? Schedule a chat with Sander.
Awesome, we can’t wait to hear your story and ideas. Get in touch with Sander Rohrink, and we’ll set up a call or meeting.
In a nutshell, we build brands—from the ground up. We craft everything from the narrative and strategy to the visual elements like logos, brand language, and tone of voice. We also design and develop websites and webshops, all in-house using the no-code tool Webflow. Curious to know more? Sander’s your guy.